Essential SEO Tools to Get You Started

Have you ever wondered what tools are used in helping websites rank better in organic search results? The simple answer is 3 letters: SEO. Search Engine Optimization or SEO is all the practices you apply to your website and content to make sure that the search engine sees you.

Well for starters what you need to know is that there are 3 kinds of SEO:

  1. On-page SEO
  2. Off-page SEO
  3. Technical SEO

Each one has a variety of tools to help you achieve the goal you’ve set so whether you’ve just launched your website or you’re starting to learn  SEO or just curious about what essential SEO tools are out there.

In this article, we’ll cover the on-page SEO tools.

Essential SEO tools for on-page optimization

  1. Screaming Frog SEO Spider
  2. Copyscape
  3. Google Pagespeed Insights
  4. Google Analytics
  5. Rank Math

Screaming Frog SEO Spider

 

essential seo tools

It’s one of the oldest and most important tools the SEO field has ever known.

It crawls the website you choose and analyzes your page titles, helps identify broken links, finds duplicate content, and even makes sure that your website’s redirects are properly created. The amount of data this tool freely provides is too good to be true!

So, make sure to check it out


Copyscape

copys

With 4.4 million blogs being published every day it’s hard to create fresh and unique content. this is where Copyscape comes in handy.

This Free tool detects duplicate content and helps you make sure that your content is original by comparing it to their records, saving you the trouble of manually checking other blogs for the content you’re about to publish.

So make sure to check it out


Google PageSpeed Insights

essential seo tools

With the increasing number of people that access the internet with their smartphones comes the need to optimize websites to have a faster loading time and be more mobile-friendly.

This online tool from Google analyzes the loading time of your page on a mobile VS desktop by comparing it to the average of all the pages that it has analyzed before and how much room for improvement is there.

So make sure to check it out


Google Analytics

essential seo tools

 

This digital analytics tool is more of a tracking and reporting tool than SEO but it’s very essential nonetheless.

By providing critical insights into how the traffic is coming to your online business it helps you get a better Return On Investment (ROI) from your marketing in the short and long term.

It is already being used by more than half of all websites on the internet. It helps find out which keywords and content are performing better than others, it also provides a bounce rate metric that helps you understand how much time is being spent on the page before the user is leaving your website.

This tool is a must-have for online presence, so make sure to check it out


Rank Math

rank math

This WordPress plugin was created in 2018 and quickly rose to fame because of its many unrivalled free features of course it has a premium version, but for many people, the free version is all they need.

The setup process is very simple, and you have the option to switch between basic and advanced settings. Rankmath has a lot of amazing free features like advanced Google Analytics integration, Keyword rank tracker, Google Trends integration, Image SEO PRO, and you can import schemas from any website which makes you wonder how is this plugin free.

So make sure to check it out.

Read More: 6 Digital Marketing Strategies That Actually Work!


Remember these are just a few of the SEO tools that are out there, so make sure to find the tools that are most compatible with the SEO goals you want to accomplish.

However, like we mentioned before Google Analytics is a must-have regardless of the SEO tools you chose for your business because it generates a breakdown of the page views each of your blog posts receive

Here at Uranus agency, we provide diverse marketing services, including on-page SEO. feel free to browse our website, and don’t hesitate to contact us at any time.

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