03 Oct 6 Digital Marketing Strategies That Actually Work!

Since we live in the modern world, I guess most of us realized by now that everything is moving to the web… or already moved!

Many years ago if you wanted to market for something, you go with the old fashion way with flyers, TV advertisements and many more.

But now, you have the ability to reach everyone, and I mean everyone in the world, to show them your product or service… all thanks to digital marketing. 

In this article, we will be answering the questions you might have on digital marketing, with a bonus of 6 digital marketing strategies that you should include in your growth plan.

So… What is Digital Marketing? 

According to Investopedia:

Digital marketing is the use of the Internet, mobile devices, social media, search engines, and other channels to reach consumers. 

Some marketing experts consider digital marketing to be an entirely new endeavour that requires a new way of approaching customers and new ways of understanding how customers behave compared to traditional marketing.

With that being said, let’s dive in a bit more into this ocean of knowledge. 

Understanding Digital Marketing

So we got to ask: Are digital marketing and internet marketing the same thing?

The short answer is NO!

The long answer is there’s a big difference. Internet marketing is advertising that is solely on the Internet, whilst digital marketing can take place through mobile devices, on a subway platform, in a video game, or via a smartphone app and many more. 

Know the difference and choose the best for your brand, at the end of the day the whole idea is to get more known, gain more followers and drive more sales or conversions. 

Digital marketing strategies that actually work

It’s not just one way or one approach, there are many digital marketing strategies that you can choose from! And here are the 6 strategies that we KNOW work best.  

Blogging in an SEO-friendly way

There are many types of content, and blogging seems to be the one type the fits well with digital marketing.  

Of course, not everything you write will help you here, there are some things to keep in mind: 

• Let the keywords guide you on your way.
• Make the content SEO-friendly, but remember not to over-optimize.
• Make sure that your content is useful so that your audience sticks around for more. 
• Solve a problem or answer a question, your audience will love that. 

Video marketing on youtube

Youtube is the third biggest search engine out there, and yet it’s another place where people search for their problems and believe me most of us rather see a video solving the problem than reading some long content about it. 

Of course, it is more work for you as a content creator, but still..it’s fun right? 

And don’t forget, SEO is very important here as well. 

Social media marketing

There is this common but wrong idea about social media marketing, that is post boring updates only to followers, and that’s one of the main reasons for losing followers. 

Instead, try to focus on this:

• Put your weight in one platform, see what platform your targeted audience use the most and stay there. 
• No matter what platform you choose, you need to understand why your audience is there and serve them the info they need accordingly. 
• Be flexible and know that you might change your approach and types of posts many times before you find something that actually works best for you. 

Podcasting

You have two ways of doing this: 

• Be a guest on someone else’s podcat
• create your own podcast

Creating your own podcast is a great thing for your own branding process, but it might take a while to see results if you are new to this. 

Now if that’s the case, try to get interviewed on somebody else’s channel!

Podcasters are always looking for someone new and interesting to interview, why wouldn’t it be you? 

Email marketing

If you have an email list then it’s a piece of cake. If not it might take you a while to build an email list, but believe me it’s worth it. 

Each time you publish something new to your blog send out a newsletter, it takes minutes to do it, and it will send more and more people to your website. 

Paid ads

Paid ads are one of the most effective ways of marketing, even for small businesses. But remember, don’t throw away your money blindly and make sure to spend every penny in the right place. 

Does Digital Marketing Work?

The short answer is yes!

And the long answer is of course 🙂 think of all great companies and all content creators that you know and follow, they didn’t reach where they are overnight, but they followed the right path between internet and digital marketing in order to achieve the best results. 

Every big name that you know has an online presence and that makes it obvious that they are using different approaches to reach out to you and billions of others. 

At the end of the day, if we want to talk about digital marketing thoroughly this won’t be just an article, it would be a book or something. So with this intro and many more of these articles will be waiting for you on our blog.